“FOR SALE BY OWNER” SERVICES:
Should I try to sell my home myself?

It’s a natural question to ask. Everyone has seen the sign “For Sale By Owner,” so it’s clear that some homeowners do try AND are successful at selling their own property. It’s also clear they don’t have to pay the real estate commission on such sales. As a For Sale By Owner, or FSBO (pronounced Fiss Bow), it is your job to make sure that the final sale price is high enough to make the savings on the commission a real savings!

The most important factor in attracting the right buyer is exposure to the market. With limited advertising options: yard sign, newspaper advertising and word of mouth, many homeowners are at a disadvantage over the traditional methods of listing with an agent. However, as homeowners tell me over and over, “It only takes one buyer.” Sounds pretty easy, doesn’t it?

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If you are a homeowner who is wondering:

¨ Do you have current and accurate sales statistics to establish the right price? I can help.

¨ Can you justify your price to potential buyers? I can help.

¨ Can you develop an effective marketing plan? I can help.

¨ Can you properly screen potential buyers to determine their financial ability to proceed with the sale? I can help.

¨ Do you feel comfortable having strangers come through your home? You’re on your own here.

¨ Do you have time to show your property? You’re on your own here, too.

¨ Do you have the experience and knowledge necessary to prepare a binding Purchase Contract? I can help.

¨ Can you help potential buyers obtain financing? I can help.

¨ Can you answer buyer’s objections with the right encouragement to make a positive decision? I can help.

¨ Are you familiar with Buyer and Seller Home Warranty programs? I can help.

¨ Do you have the skill to negotiate and close the sale? I can help.

¨ Are you familiar with current real estate language? I can help.

¨ Are you aware of the required Residential Property Disclosure Form and the EPA Lead Based Paint disclosures? I can help.

With 20 years of experience in marketing and selling property, I understand the expense, complexities of disclosures and negotiations, and the possible difficulties in securing a buyer. Choosing to sell FSBO helps minimizes the expensive part, however, the complexities of a real estate transaction remain. As a result, I offer a FSBO program to help you save money and at the same time, receive professional real estate support to ensure a smooth transaction. The For Sale By Owner service I offer is summarized below:

FOR SALE BY OWNER - OPTION #1

For property owners who want inexpensive and continuous market exposure for their property on the Internet.

ADVERTISING FEE:

Internet advertising on www.cincyhomesonline.com	$179.95
Property is advertised on www.cincyhomesonline.com for an unlimited time!

“For Sale By Owner” yard sign.	$49.95
“For Sale By Owner” directional sign	$29.95

CINCYHOMESONLINE.com SECURITY DEPOSIT:

REQUIRED SECURITY DEPOSIT: $100.00

Seller is required to inform Cincyhomesonline.com of any and all changes

in the “Status” of an advertised property. “Status” shall be identified as:

1) ACTIVE - (property is available for sale, without obligation to any potential Buyer)

2) PENDING - a purchase contract has been signed by Seller and Buyer)

3) SOLD - the closing has occurred and a deed transferring the property to the Buyer has been executed)

4) CANCELED - (property is withdrawn from the market)

It is the intent of Cincyhomesonline.com to maintain an accurate and reliable database of homes available for sale. To ensure compliance with this accuracy, a security deposit in the amount of $100.00 is required. If Seller fails to inform Cincyhomesonline.com of any change in the “Status” as identified above, within 3 days of a change in status, the security deposit shall be forfeited.

Provided Seller has informed Cincyhomesonline.com of all changes in the status of the subject property, the security deposit shall be refunded after property is SOLD or otherwise removed from www.cincyhomesonline.com web site.

FOR SALE BY OWNER - OPTION #2

For property owners in need of additional real estate service from a professional real estate broker.

OPTION #2 ADVERTISING FEE:

Internet advertising on www.cincyhomesonline.com	$79.95
Property is advertised on www.cincyhomesonline.com for an unlimited time!

“For Sale By Owner” yard sign.	$49.95
“For Sale By Owner” directional sign	$29.95

CINCYHOMESONLINE.com SECURITY DEPOSIT:

REQUIRED SECURITY DEPOSIT: $0.00

Fee at closing: 1.5% of gross selling price

Option #2 Services Include:

1. PREPARE YOUR PROPERTY FOR THE MARKET	Offer suggestions to prepare your home for the market. I suggest only those repairs and/or improvements that will result in a quick sale and earn you the highest price for your property.
2. DETERMINE MARKET VALUE	Determine a market value based on recent and similar properties sold in your neighborhood.
3. PRICING STRATEGY	Determine a pricing strategy based on listing price vs. selling price, days on the market and other market trends.
4. DISCLOSURES	Explain and provide copies of required property disclosures as well as the EPA lead based paint disclosure.
5. HOME WARRANTY PROGRAMS	Discuss Home Warranty programs available to Buyers and Sellers.
6. MARKETING AND ADVERTISING	Place your home on the www.CincyHomesOnline.com web site and provide a For Sale By Owner yard sign. Review your flyers/brochures and newspaper advertising.
7. COMMUNICATION	Help you understand the role of any other real estate agent that may be involved in your transaction.
8. CONTRACT PREPARATION	Prepare and review Purchase Contracts for reasonable and conventional real estate language. Present all offers upon receipt and offer negotiation strategies on your terms.
9. EARNEST MONEY	Act as a trust agent to accept and deposit earnest money in a trust account upon acceptance of written offers.
10. PRE-QUALIFY BUYERS	Verify the credit status and financing capabilities of potential buyers. Provide assistance to potential Buyers to obtain financing.
11. CALCULATE NET PROCEEDS	Calculate your net proceeds so that you have a complete understanding of all costs associated with the sale of your property.
12. INSPECTIONS, APPRAISALS & SURVEY	Schedule any inspections as agreed in the Purchase Contract, and schedule appraisals and surveys as needed.
13. PAYOFF CURRENT MORTGAGES & TAXES	Coordinate the payoff of any existing mortgages, review the pro-ration of property taxes and assist the Title Company in preparing the final settlement statement.
14. CLOSING	Schedule and attend closing.

Throughout the entire process of selling your property, I will be available to answer all of your questions.

Throughout the entire process of selling your property, I will be available to answer any and all of your questions. When the closing is complete, you will know that I appreciate your business and I will make my best effort to ensure a courteous, supportive and professional experience.

If the above For Sale By Owner service sounds similar to the Full Listing Service I offer, don’t be surprised. For a fraction of the Full Listing fee, I provide a lot of services. If you decide you want to “give it a try and go For Sale By Owner,” call me at 793-3999 or 1-800-678-2920. I require property owners to meet with me personally to determine a market value, pricing strategy, and to complete the required property disclosure forms.